This is part two of my blog about social media and how it impacts your search for a nursing job.
We don’t need Sherlock Holmes to investigate you.
Yesterday I wrote to alert you that your potential employers were conducting internet research on you before they even decided to interview you. It’s true, and I got a comment on the blog from somebody to whom that happened. Keep reading to find out what happened in that case…..
Have you ever looked at somebody’s profile?
The whole premise of FaceBook is that people are nosy.
More young nurses are internet savvy. When they join the workforce, they are just as clever at doing a websearch as you are, and they are transforming how the web is used to supplement the hiring process. Yes, maybe the manager of the nursing floor is older, but it’s common practice to allow current staff to participate in the interview process, and if they decide to include some young nurses on the committee, I guarantee that every candidate will be Googled and checked out on FaceBook. We have HIPAA to protect the patients, thank God, but there is no HIPAA to protect you – FaceBook is free speech, sort of……
How will you do?
There are two sides to this, and they are every bit as important as writing a good resume and cover letter.
The first is the negative side.
Many college students are naïve about the downside of FaceBook. The negative side shows up when the potential employer sees mainly pictures of you drinking or partying, gets the list of books you read, movies you like, and music you listen to – and disapproves. Sees your friends dressed in Heavy Metal outfits and reads status updates that sound like you were angry and sarcastic all the time or perhaps notices that you do a lot of “drunk-texting” at three in the morning.
Fix those things. For a list of ideas as to how to fix those things, go to yesterday’s blog.
I only know what “420-friendly” is, because my students told me, and I have bookmarked Urban Dictionary. If your profile is public and your tastes run toward a lot of heavy metal, goth, “420,” or substance abuse, don’t be surprised if the person Googling you goes on to the next job applicant’s profile. Yup. It’s true. If you put it there, it’s public and it’s fair game.
Now the positive side.
Which is this: it can work in your favor, all you need to do is to think of ways to make it happen. Think of your internet presence as if it were your portfolio. Yes, nowadays its trendy in nursing education to gather your best academic work to create a file on your progress through nursing school. The theory of gathering a portfolio is that this will help you to present yourself as a new professional. The downside of a ‘portfolio’ is that it’s hard copy and even if it’s wonderful you probably only have one copy. You can’t share it freely without making sure it’s returned to you. Portfolios don’t photocopy well. Nobody sees it unless they ask for it. Wish it were otherwise, but hey – that’s how it works.
For all intents and purposes, this idea has morphed into something else altogether now that electronic media has taken off like a rocket. The paper portfolio has been left behind.
You already have a portfolio, whether you think so or not.
It consists of:
Any blog you have ever done; and
Every time your name has appeared in the paper or on a website.
The next step for you is to actually take charge of your Internet image, just as if you were a politician or celebrity.
GOOGLE YOUR OWN NAME!
Accentuate the positive
Eliminate the negative
latch on to the affirmative
(Don’t mess with the in-between, as the next line of the old Arlen and Mercer song says).
Do a total makeover on your profile.
Take control of it, and use it to sell yourself. Find ways to post photos or videos of the positive activities you engage in. Take an inventory of the nice things about yourself that you want people to know. If you don’t have something in your informal internet portfolio, go out of your way to put it there.
Here is the update from yesterday’s blog comment. A subscriber who read yesterday’s blog emailed to say he’d put his resume on LinkedIn a few months ago. Only yesterday, a nurse manager from a teaching hospital on the mainland called and offered him a job (!) And in the course of the phone call, it turns out that the manager on the other end of the phone had Googled the subscriber, viewed the entire YouTube clip of the subscriber’s wedding including the reception, and taken special notice of the groom’s chemfree behavior in a social setting. The manager also checked out the web sites of previous employers and other LinkedIn connections.
LinkedIn is sort of like “The FaceBook for Grown-Ups”
Why should your employer pay for a background check when they can find so much free info that you put there yourself?
They need your permission to get a written reference from your past employer; they don’t need permission to Google you.
Ten years ago this may have been spooky. Nowadays it’s becoming normal. In this case it had a warm fuzzy nice outcome.
What would the outcome be if it was your internet portfolio that was being Googled?
Please share this with every new graduate nurse you know, and consider subscribing to this blog.